Augmented Reality in Ecommerce

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Augmented reality in ecommerce It is a technology that allows users to view products in a virtual environment in real time and it really is key, improving the online shopping experience and helping consumers make more informed purchasing decisions. In principle, people tend to give some disbelief to what is not established in a massive way at present, however, in recent years, there has been a growing interest in the use of augmented reality in e-commerce, and it is expected that this trend to continue in the future.

I would say even more that It is exactly augmented reality, the differentiating element that will eliminate the physical barrier that currently exists in certain product categories., whose users require receiving in brick-and-mortar establishments. Here I present to start, some statistics and forecasts about augmented reality in ecommerce:

  • The global market for augmented reality in e-commerce is expected to grow from USD 414.5 million in 2018 to USD 7,951.2 million in 2026, at a CAGR of 45.3% during the forecast period 2018 to 2026 (Source: Credence Research) .
  • According to a Retail Perceptions survey, 61% of consumers prefer to shop at stores that offer augmented reality experiences.
  • 70% of consumers expect companies to use emerging technologies such as augmented reality to improve the shopping experience (Source: Retail Perceptions).
  • Retailers who have used augmented reality on their websites have reported a 94% increase in time spent on the website and a 130% increase in conversion rate (Source: Retail Perceptions).

    We can without a doubt say that augmented reality in ecommerce is experiencing significant growth and its use is expected to expand in the future. Consumers appreciate the rich shopping experiences offered by AR, and retailers using it can reap benefits in terms of increased conversion rate and increased time spent on the website.

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    In ecommerce, augmented reality is being used to improve the customer shopping experience, not only the previously mentioned aspect as an obstacle. For example, some online stores are using this technology to allow customers to see how a piece of furniture or decoration would look in their home before making a purchase. This way, customers can get a better idea of how the object would look in their space, which can improve their shopping experience and reduce the number of returns. In other words, it would exceed the conceptual idea of the product even above a real visit to an establishment that does not have these specific simulations.

    It is also being used to improve the fashion shopping experience. Some online stores are allowing customers to try on clothes virtually using augmented reality. In this way, customers can see how the clothes would fit them before making the purchase, which can increase confidence in the purchase and thus reduce returns. This combined with the policies of trying the article before formalizing the purchase have revolutionized this online sector.

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    In the future, augmented reality is expected to become an increasingly important part of the ecommerce shopping experience. In particular, this technology is expected to be used to create more immersive and personalized shopping experiences.

    For instance in the future, its possible that online stores use augmented reality to create virtual shopping experiences, in which customers can explore a store virtually and see products in 3D. This could allow customers to have a shopping experience more like a physical store, which can improve their experience and increase sales.

    Another potential use of augmented reality in ecommerce is in creating tutorials and interactive guides. For example, some home and DIY stores could use augmented reality to offer interactive tutorials on how to do home decorating and DIY projects. Customers could use augmented reality to see what a particular project would look like in their home before it is done, which could help them make more informed decisions and reduce the number of errors and material waste.

    augmented reality in ecommerce

    In addition, augmented reality could also be used to improve logistics and efficiency in ecommerce. Again an example; Some companies could use this technology to improve inventory management and optimize product placement in warehouses. They could also be used to help workers perform tasks more efficiently by providing information and guidance in real time.

    Challenges, obstacles, barriers!

    It won't stop him. Augmented reality is a technology that has the power to revolutionize the ecommerce shopping experience. It's time to change the rules of the game!

    Although obviously it is not easy and it will be done step by step, because there are companies that do not have the resources or the necessary experience to implement this technology effectively, being realistic. Furthermore, we cannot ignore the fact that the technology is expensive and requires adequate infrastructure to function correctly. Hence, at the time that the necessary technical equipment more affordable for private pockets obviously activates profitability and an exponential structural multiplication.

    In addition, we cannot ignore the security and privacy of customer data. With augmented reality, you work with valuable information such as images of homes and faces, biometric data. It is important that adequate measures are implemented to protect the privacy and security of this data. But, Who owns the biometric data? ¿Cuál es la ética en juego?

    Despite everything, augmented reality has the potential to create an unmatched shopping experience. Imagining being able to explore products virtually and try them before you buy! This would not only improve the shopping experience, but also reduce the number of returns.

    In conclusion, augmented reality is a technology that has the potential to transform the shopping experience in ecommerce. By allowing customers to explore products virtually and try them before they buy, you can improve the shopping experience and reduce the number of returns. In the future, it is expected to create more immersive and personalized shopping experiences, and also to improve efficiency and logistics in ecommerce. However, for this to happen, companies will need to overcome challenges such as costly implementation and customer data privacy.

    Orienteed he keeps abreast of the latest technological trends in the field of e-commerce and, in particular, shows great interest in augmented reality. Aware that this technology can provide a unique and enriching shopping experience for the user, Orienteed has dedicated time and resources to research and closely follows developments in this field, constantly looking for ways to improve its customers' experience by implementing of these innovative technologies.

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