How to sell online from a cooperative?

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Legal requirements to sell online from a cooperative :

In Spain, cooperatives are regulated by the Cooperatives Law of 2011. This law establishes that cooperatives must comply with a series of requirements to be able to sell online, among which are:

Have an official website. The website must include information about the cooperative, its products or services, and its conditions of sale.

Have an SSL security certificate. This certificate protects customer data during the purchasing process.

Comply with data protection regulations. The cooperative must collect and process customer data in a lawful and transparent manner.

Tools and platforms to create an online store :

B2BStore: It is a customized solution for cooperatives and B2B businesses that offers a series of unique advantages, including:

Ease of use: B2BStore is an easy-to-use platform, even for users without e-commerce experience.

Adaptability: B2BStore can be adapted to the specific needs of each cooperative or B2B business.

Advanced Features: B2BStore offers a number of advanced features that can help cooperatives and B2B businesses increase their sales and improve their customer experience.

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Digital marketing strategies to promote an online store

For your online store to be a success, it is important to promote it effectively. Some of the digital marketing strategies you can use are:

SEO: SEO is the process of optimizing your website so that it appears in the first search results.

SEM: SEM is the process of purchasing ads on search engines.

Social media: Social networks are an effective way to connect with your potential clients.

Email marketing: Email marketing is an effective way to communicate with your existing customers.

There are many success stories of cooperatives that have been successful in ecommerce. Some examples are:

The consumer cooperative Consum: Consum is one of the main consumer cooperatives in Spain. The cooperative has an online store where it sells food, drugstore, perfumery and other products.

The Mondragón associated worker cooperative: Mondragón is a Basque cooperative group that has a wide range of companies, including e-commerce companies.

The COAG farmers and ranchers cooperative: COAG is a cooperative that represents Spanish farmers and ranchers. The cooperative has an online store where it sells agricultural and livestock products.

Keys

Selling online from a cooperative is an effective way to reach new customers and increase sales. If you follow the advice we have given you in this article, you can increase the chances of your online store being a success. In Orienteed, as leaders in electronic commerce in Spain, we are committed to excellence in the implementation of the latest technologies. We support our clients with cutting-edge solutions that help them thrive in the competitive world of ecommerce.

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