How to improve the SEO of your BigCommerce store: specific tips for 2023
SEO is a key strategy for any online business, and BigCommerce offers a number of features to help you improve your store's SEO. However, to get the most out of these features, it is important to know how to use them correctly.
In this article, we will show you how to improve BigCommerce SEO 2023.
Optimize meta titles and descriptions:
Titles and meta descriptions are the first elements that users see in search results. Therefore, it is important that you optimize them for your main keyword.
BigCommerce allows you to customize the titles and meta descriptions of your pages. When you edit a page, you'll see a field for the title and one for the meta description.
To optimize your titles and meta descriptions, follow these tips:
- Use your main keyword in the title.
- Make your title clear and concise, 60 to 70 characters.
- Make your meta description more detailed, 150 to 160 characters.
- Include relevant keywords in your meta description.
Add relevant keywords to your content:
Relevant keywords are the words and phrases that people use to search for products or services like the ones you offer.
The platform allows you to add relevant keywords in your titles, descriptions, headers, footers, images and descriptive texts.
To add relevant keywords to your content, follow these tips
- Research keywords relevant to your business. You can use tools like Google Keyword Planner to help you with this.
- Use relevant keywords in your titles and descriptions.
- Use relevant keywords in your headers and footers.
- Use relevant keywords in your images and descriptive texts.
Create quality content:
Quality content is another important factor for SEO. Google rewards web pages that offer quality content to their users.
BC allows you to create quality content in several ways. You can create blog articles, videos, infographics, and other types of content.
To create quality content, follow these tips:
- Create content that is useful, informative and engaging for your potential customers.
- Use relevant keywords in your content.
- Review your content to make sure it is well-written and error-free.
Optimize your images:
Images can also help you improve the SEO of your BigCommerce store.
BigCommerce allows you to optimize your images in several ways. You can add relevant titles and descriptions to your images. You can also use relevant keywords in the file names of your images.
To optimize your images, follow these tips:
- Use images relevant to your content.
- Add relevant titles and descriptions to your images.
- Use relevant keywords in your image file names.
- Compress your images so they load quickly.
Optimize your loading speed:
The loading speed of your store is also important for SEO.
BigCommerce offers a number of features to help you optimize the loading speed of your store. You can use these features to optimize your store's images, code, and layout.
To optimize the loading speed of your store, follow these tips:
- Compress your images.
- Use a performance-optimized theme.
- Remove unnecessary code from your store.
- Uses a content delivery network (CDN).
By following these tips, you can improve the SEO of your BigCommerce store in 2023 and attract more traffic to your website
At Orienteed, as leaders in electronic commerce in Spain, we are committed to excellence in the implementation of the latest technologies. We support our clients with cutting-edge solutions that help them thrive in the competitive world of ecommerce.